2023 Toyota Prius Hybrid: The one that started it all keeps getting better

The new Toyota Prius available at Toyota of Vineland in Vineland offers an invigorating driving experience with its striking appearance, innovative technology, fuel economy, and dependability, which are hallmarks of the brand. Drivers from Glassboro to Bridgeton, NJ will appreciate the vehicle's high-performing hybrid engine and the abundant driver-assistance features that come standard.


The new Toyota Prius has a standard 2.0-liter 4-cylinder Hybrid engine that delivers up to 194 horsepower for the FWD and 196 horsepower for the AWD. According to Toyota, the Prius has up to 57 mpg/combined fuel economy. The engine is paired with an electronically controlled Continuously Variable Transmission (ECVT).

Exterior and Interior Features

The Prius boasts a sleek silhouette that catches the eye with its smooth curves and crisp details. This design provides an aerodynamic advantage and adds a modern and attractive touch to the vehicle's appearance, making it look great from every angle as you ride from Egg Harbor Township to Millville, NJ.

The Prius' stylish design is elevated even further with the option of lightweight 19-inch aluminum alloy wheels. These wheels are specifically crafted for the Prius and offer a contemporary touch that attracts attention.

In the interior, the new Prius features power windows with auto up/down, Digital Rearview Mirror (Available on the Limited trim), Heated front seats (On the XLE), Heated and ventilated front seats (On the Limited trim), 60/40 split fold-down rear seats with center armrest, and more.

The heated and ventilated front seats improve the driver and passengers' overall comfort and driving experience. The heating and ventilation functions of the front seats allow for regulation of the temperature in the vehicle, which can help to keep the occupants warm in colder weather and cool in warmer weather.


Driver-assistance safety features on the new Prius include Blind Spot Monitor with Rear Cross-Traffic Alert, Safe Exit Assist (SEA), Integrated Backup Camera, Road Sign Assist (RSA), Automatic High Beams, and many more.

The Blind Spot Monitor (BSM) combined with Rear Cross-Traffic Alert (RCTA) is created to ensure your well-being while on the road. The BSM alerts you when a car in an adjacent lane enters the blind spot area of your Prius on either side. And while you're in reverse gear, the RCTA assists in identifying cars approaching from either direction and alerts you through the side mirror indicators and an audible warning tone.

When you put the Prius in reverse, the standard backup camera automatically shows a view of the area behind the vehicle on the available 12.3-inch multimedia display.

With radar sensors within the rear bumper, the Safe Exit Assist (SEA) system offers protection by detecting any oncoming vehicles or bicycles from behind. If the system detects a potential collision with an open door, it will trigger an audible alarm and a visual warning on the side mirrors.

Technology Features

The new Toyota Prius is a tech-enhanced car. It features a standard 8-inch touchscreen display, Wi-Fi hotspot, Bluetooth, and wireless Apple CarPlay/Android Auto.

Optional tech features include a Qi wireless device charging, a 12.3-inch touchscreen display, and many more.

Say goodbye to tangled wires with the option of Qi wireless charging. You can effortlessly charge your device that supports Qi technology by placing it in the designated charging area while moving. Additionally, Prius offers six USB-C ports, granting you the flexibility and ease of charging many electronic devices.

In addition, the Prius features a convenient Multi-Information Display (MID) positioned on the top of the dashboard, near the steering wheel, providing you with all the necessary vehicle information at a glance. The MID displays the vehicle's details, outside temperature, and information from driver-assist systems, among others, to ensure you keep your focus on the road ahead.

Learn more about the remarkable 2023 Toyota Prius

Test drive the new Toyota Prius at Toyota of Vineland in Vineland. Be sure to check out our financing options, learn how to trade your current vehicle, and check out our new lineup.

Toyota Motor Sales, U.S.A., Inc. (TMS) is pleased to provide dealers the opportunity to convey the above information. When reviewing a Toyota dealer’s inventory, please note that all information, including but not limited to pricing and vehicle status, is provided by and is the sole responsibility of that dealer. As such, TMS is relying on the dealer to ensure the continued accuracy of the information provided. Any questions or concerns should be addressed with the applicable dealer. TMS disclaims all liability for any inaccuracies.
  1. Toyota of Vineland

    650 N Delsea Dr
    Vineland, NJ 08360

    • Sales: (856) 696-5900
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